Do I need Digital Marketing?
Many people starting a new business often ask, “Do we need digital marketing?” Even seasoned business veterans are increasingly posing the same question.
Before answering this question, we need to first understand What is digital marketing?
What is Digital Marketing?
In simple terms, digital marketing encompasses a range of strategies—such as search engine optimization, social media marketing, content marketing, paid advertising etc —that work together to enhance your online presence and improve your visibility on search engines.
For example, if you’re starting a new business and looking for the best digital marketing agency in Trivandrum, most people will go to Google and type “Best digital marketing agency in Trivandrum.” They then click on the top results and explore from there.
So, the top digital marketing agency must not only excel in its services but also maintain an exceptional digital presence. And this principle applies to any business, not just digital marketing agencies.
Importance of Digital Marketing
Few important statistics that reiterate the importance of digital marketing in this era.
• There were 5 billion internet users globally in April 2022 alone.
• As of January 2023, there were over 4.8 billion social media users worldwide, representing nearly 60% of the global population.
• Over 3.5 billion searches are conducted on Google every day, underscoring the importance of search engine visibility.
This demonstrates that an increasing number of people are spending more time online and actively searching for what they need.
Businesses with a strong online presence are reaping significant benefits from this trend. In fact, many companies are now acquiring over 80% of their customers through online channels.
And that is the reason why having a robust online presence is crucial for business success in today’s digital age.
Results of Digital Marketing
The results of digital marketing are extremely visible, which is why it is estimated that every day:
• Digital Ad Spending: Over $600 million is spent on digital advertising globally.
• Search Engine Queries: More than 5.5 billion searches are conducted on Google from across the world..
• Social Media Engagement: Approximately 1.5 billion posts and content are shared on social media platforms.
• E-commerce Transactions: Over $20 billion is spent in online purchases and transactions.
Navigating the world of digital marketing for the first time can be daunting, and that’s perfectly normal.
That’s were a digital marketing agency can guide you on the right course of action based on your domain of work, competitor analysis, and your goals.
You can reach us as follows:
Email : info@shoollin.com
Phone/Whatsapp : +91 80897 63161
Contact us through website : www.shoollin.com/contact